M And M Brand

The M&M's brand, owned by Mars, Inc., is one of the most recognizable and beloved candy brands worldwide. With a history dating back to 1941, M&M's have become a cultural phenomenon, known for their colorful candy shells and melty chocolate centers. The brand's iconic "m" logo is synonymous with fun, quality, and variety.

History of M&M’s

M&M’s were first introduced during the Spanish Civil War, when Forrest Mars Sr., the son of the founder of the Mars candy company, observed soldiers eating chocolate pellets with a hard shell of sugar to prevent the chocolate from melting. Mars patented the idea and began producing the candies in Newark, New Jersey, in 1941. The original M&M’s were made with a brown, red, orange, yellow, green, and violet coating, and were sold to the U.S. military during World War II as a convenient and durable candy for soldiers.

Introduction of New Colors and Flavors

In the 1950s, M&M’s began to introduce new colors and flavors, including the now-iconic blue and white candies. The brand also introduced its first advertising campaign, featuring the slogan “Melts in Your Mouth, Not in Your Hand.” This campaign helped to establish M&M’s as a fun and convenient snack for people on-the-go. In the 1980s, M&M’s introduced its first peanut flavor, which quickly became a fan favorite. Today, M&M’s offers a wide range of flavors, including almond, pretzel, and caramel.

Marketing and Advertising

M&M’s has a long history of innovative and engaging marketing and advertising campaigns. The brand’s iconic characters, including the M&M’s mascots Red, Yellow, Blue, Green, and Orange, were introduced in the 1990s and have since become beloved by fans around the world. The brand has also partnered with popular franchises, such as Star Wars and Marvel, to create limited-edition candies and promotions.

Social Media and Digital Marketing

In recent years, M&M’s has focused on social media and digital marketing, using platforms like Instagram and Facebook to engage with fans and promote new products. The brand has also launched several successful online campaigns, including the “M&M’s Pretzel Party” and “M&M’s Candy Piece Challenge.” These campaigns have helped to increase brand awareness and drive sales, particularly among younger consumers.

• M&M's has over 10 million followers on Instagram
• The brand's social media campaigns have resulted in over 1 billion impressions
• M&M's has partnered with popular social media influencers to promote new products